The era of free AI is ending, and the meter is now running. As providers such as Claude and Microsoft Copilot move towards consumption-based pricing, every prompt, document, and automated task carries a measurable cost. This leaves firms facing a simple but important question: Is AI delivering measurable business value?

To explore this challenge, we have brought together an expert panel featuring Brad Dowden (The CIO Circle), Walid Al Saqqaf (Rebalance Earth), and Adrian Bolton (GHO Capital Partners). They will provide a commercial reality check on AI, examining its financial impact, the realities of pricing, and whether AI investments are generating a genuine return.

The webinar will cover:

• Tokenomics: what usage-based pricing means for your cost base
• The free-to-metered transition and where AI pricing is heading next
• Value per token: separating productive spend from waste
• AI sprawl and uncontrolled usage: how costs quietly escalate
• Hidden costs including infrastructure, data, security, and governance
• Whether AI can genuinely be more cost-effective than people
• Building an AI strategy that balances innovation with commercial discipline

Join us at 10:00 AM on Wednesday 23 September for practical insights into AI pricing, cost control, governance, and ROI, helping you build a sustainable and commercially realistic AI strategy.