Launching Data Trials with Oxford Data Plan | ALTALLO

By: ALTALLO Editorial · Published: 2026-09-17

ALTALLO launches Data Trials with Oxford Data Plan as launch partner, creating a qualification layer between alternative data buyers and providers.

Alternative data is hard to evaluate before you have paid for it. Data Trials is ALTALLO's answer to that problem: a qualification layer between data buyers and providers.

Why it exists

A buyer often wants to understand coverage, methodology, delivery and trial terms before starting a sales conversation. The provider wants the same thing in reverse: a serious buyer, a clear evaluation purpose and a defined process.

Data Trials moves that qualification step to the front. The buyer specifies what they want to test. The provider publishes what it covers and on what terms. When the two line up, ALTALLO makes an introduction inside a dated window.

What changes

Specify: the buyer writes down the coverage, KPI, history and delivery format they want to evaluate. Qualify: ALTALLO checks the request against the provider's stated criteria before anyone is introduced. Introduce: if there is fit, the parties agree terms and run the trial directly with each other.

ALTALLO does not hold the provider's data, does not receive trial results and does not rank providers. It holds the request specification and consent record, so both sides know what was requested, what was shared and when the introduction happened.

Oxford Data Plan is the launch partner

Oxford Data Plan, announced this week as part of Tech Nation's Future Fifty 2026 cohort, is the launch partner for Data Trials on ALTALLO.

Oxford Data Plan provides daily KPI tracking for 800+ KPIs across 260+ listed companies. Through ALTALLO, eligible buyers can request an exclusive six-week trial window with Oxford Data Plan.

What each side gets

For data providers: buyers arrive with a written specification of what they want to test, so the first conversation starts from fit, not a pitch.

For investment firms: you qualify the provider before you speak. Trial terms are agreed in advance and the window is dated.

The aim is simple: fewer blind introductions, fewer unqualified demos and a cleaner path from evaluation need to trial conversation.

Request an Oxford Data Plan trial through ALTALLO: https://www.altallo.com/data-trials. Oxford Data Plan profile on ALTALLO: https://www.altallo.com/marketplace/vendors/oxford-data-plan